The shift from paper to digital tickets is a significant step for any event organiser, offering benefits such as enhanced security, cost efficiency, and a better customer experience.

In the ever-evolving landscape of event management, digital ticketing stands at the forefront of innovation. As technology continues to advance, the way we purchase, distribute, and use event tickets is undergoing significant transformation.

One aspect of the game has undergone a significant evolution over the years: how supporters pay for tickets. The shift from cash to card payments has been gradual but unmistakable, with recent events accelerating the transition like never before.

In the dynamic world of event management, staying ahead requires more than just selling tickets; it demands a profound understanding of attendee demographics and preferences.

In the realm of event organisation, one key factor stands out: knowing your audience. Whether it’s a pulsating music festival or an electrifying sports match, comprehending fan behaviours is pivotal for crafting unforgettable experiences.

Shah-Zeib is the power behind the course: “Sold Out – An Introduction to Ticketing Sports Events”, focusing on ticketing sports events. The course aims to nurture future ticketing and entertainment leaders, providing insights into the ticketing ecosystem and offering CPD certification for professional development.