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Ticketing Problem of the Month: How Do You Target the Right Supporters at Every Stage?
A ticket office may have thousands of members, but those supporters do not all have the same requirements.
What Fans Really Think About World Cup Tickets
The 2026 FIFA World Cup has been a tournament of firsts, the first 48-team World Cup, the first hosted across three countries, and the first to use dynamic pricing for tickets.
Ticketing Problem of the Month: Big End-of-Season Games
Football has never been wealthier, yet clubs across the pyramid continue to face financial strain, regulatory pressure, and growing tension with supporters.
How Modern Ticketing Can Help Theatres Reach New Audiences and Run Smoother Shows
Running a theatre or performing arts venue is about far more than selling seats. You’re balancing marketing, audience experience, memberships, presales, front-of-house coordination, and revenue opportunities
Understanding When Fans Buy and Why It Matters
In ticketing, sales data is often viewed through a single lens: how many tickets were sold. But volume alone only tells part of the story. One of the most valuable insights for clubs and venues comes from understanding when fans choose to buy.
Q&A on football finance, matchday revenue and the fan experience with football finance lecturer and author Kieran Maguire
Football has never been wealthier, yet clubs across the pyramid continue to face financial strain, regulatory pressure, and growing tension with supporters.
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