Football has never been wealthier, yet clubs across the pyramid continue to face financial strain, regulatory pressure, and growing tension with supporters.

When most people think about ticketing, they focus on the numbers: how many tickets were sold, how much revenue was generated, and how quickly they sold out. While these figures are important, there’s another side to ticketing that’s just as valuable but often overlooked, its potential to build meaningful relationships with your audience.

From National League South champions to fan experience innovators – Truro City FC are setting the pace on and off the pitch! Discover how they transformed matchdays with JustTikit’s smart ticketing tech.