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Step-by-Step Guide: Transitioning from Paper to Digital Tickets
The shift from paper to digital tickets is a significant step for any event organiser, offering benefits such as enhanced security, cost efficiency, and a better customer experience. However, transitioning can seem daunting if you’re used to traditional methods. This guide will walk you through the process, ensuring a smooth transition to digital ticketing
Benefits of Digital Tickets
Convenience: Digital tickets are easy to distribute and eliminate the need for physical handling.
Security: They are less prone to loss, theft, and counterfeiting compared to paper tickets.
Cost-Effective: No printing or shipping costs, and you can easily manage last-minute sales.
Data Insights: Digital platforms provide valuable analytics, helping you understand your audience better.
Set Up Your Digital Ticketing System
Setting up your digital ticketing system involves several steps:
Create Event Pages: Build detailed event pages with all necessary information, such as event dates, times, and venue details.
Ticket Types and Pricing: Define the various ticket categories (e.g., VIP, General Admission) and set pricing. Consider offering early bird discounts via our secret shops feature.
Integrate Payment Systems: Ensure your ticketing platform is integrated with one of our many secure payment gateways to handle transactions smoothly.
Test the System: Before going live, conduct tests of all aspects of the system to ensure everything functions correctly, from ticket purchases to email confirmations.
Communicate the Transition to Attendees
To ensure a smooth transition, effectively communicate the switch to digital tickets with your audience. We advise our clients to start with these three steps:
Email Campaigns: Send out informative emails explaining the new ticketing process and its benefits.
Social Media Announcements: Use your social media channels to educate your followers on how to use digital tickets.
FAQs and Support: Provide a comprehensive FAQ section on your event page and ensure customer support is readily available to address any concerns.
Train Your Team
Your staff needs to be comfortable with the new digital system. Provide training sessions covering:
Ticket Scanning: Ensure your team is familiar with the scanning devices and app used to validate digital tickets at the event.
Customer Support: Train your staff to assist attendees with downloading or accessing their digital tickets.
Technical Troubleshooting: Equip your team with basic troubleshooting skills to handle any technical issues that may arise.
Implement and Monitor the Transition
On the day of the event, your digital ticketing system will be put to the test. To ensure everything runs smoothly:
Monitor Entry Points: Have staff at all entry points to assist with ticket scanning and resolve any issues quickly.
Collect Feedback: After the event, gather feedback from attendees and staff to identify any areas for improvement.
Analyse Data: Use the data from your digital platform to analyse sales trends, entry times, and attendee demographics, which can help improve future events.
Troubleshoot and Optimise
Post-event, take time to review the process and make necessary adjustments:
Address Issues: Review any problems that occurred during the event and develop strategies to prevent them in the future.
Update Training: Refine your training programs based on the experience of your team.
Optimise Ticketing System: Use insights from your first digital event to optimise your ticketing platform for future events, making tweaks to improve user experience and operational efficiency.
Plan for the Future
As digital tickets become the norm, continuously evolve your approach:
Stay Updated: Keep up with the latest trends and technology in digital ticketing to maintain a competitive edge.
Explore New Features: Consider adding features like mobile wallet integration or personalised attendee experiences to enhance your events.
Build Loyalty: Use digital tickets as a tool to build loyalty programs, offering rewards and special offers to repeat customers.
To learn more contact one of our experts sales@justtikit.com
