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Table of Contents

Game-Changing Ticket Sales: How JustTikit Transformed Truro City FC

JustTikit is revolutionising how football clubs manage ticket sales by offering seamless, digital-first solutions. With features like customised ticketing platforms, mobile compatibility, and data-driven insights, they help clubs enhance operations while delivering an unmatched fan experience.

Nestled in the heart of Cornwall, Truro City Football Club has been a cornerstone of South West football since 1889. Competing in the National League South, the club embodies the region’s footballing pride and ambition. With the opening of their new stadium, Truro City FC saw an opportunity to modernise their ticketing process to reflect the standards of their upgraded facilities.

The Challenge

Managing ticket sales at the previous ground was reliant on manual methods, creating several challenges:

  • Lack of Data: Without digital tools, understanding fan behaviour and planning matchday operations was nearly impossible.
  • Limited Payment Options: Many fans may prefer cashless payment methods, like cards or mobile payments, which are not always supported at the gate. This can deter potential attendees who don’t carry cash.
  • Rising Costs: Staffing traditional turnstiles added to operational expenses. 
  • Revenue Uncertainty: Clubs relying on pay-on-the-gate tickets face unpredictable matchday revenue, as they cannot accurately forecast attendance in advance.

The club needed a system that was efficient, scalable, and capable of delivering a better experience for fans.

The Solution

JustTikit introduced a game-changing ticketing platform designed specifically for Truro City FC’s needs. Here’s how:

  • A Customised Ticketing system: Fans could now purchase tickets in advance, including season passes and individual match tickets.
  • Digital-First Ticketing: Supporters could save tickets to Google Wallet or Apple Wallet, enabling seamless access at the stadium gates.
  • Accessible Options: For fans without smartphones, printable PDFs ensured no barriers to entry.

The Results

The move to JustTikit’s innovative system proved transformative:

  • From 100% Pay-on-the-Gate to over 75% Online Sales
    Fans quickly embraced the new system, with over 75% of ticket sales now occurring online. This shift drastically reduced congestion at entry points, creating a smoother matchday experience.
  • 6,500 Tickets Sold in Just 8 Weeks
    Within two months of the season kicking off, Truro City FC sold an impressive 6,500 tickets through the new platform, underscoring the success of the transition.
  • Data-Driven Decision Making
    By accessing geo-location and transactional data, the club could better understand its supporters. This allowed for improved fan engagement, optimised stadium traffic, and targeted marketing campaigns.
  • Boosted Attendance with Ticket Transfers
    The introduction of a ticket transfer feature ensured fewer empty seats on matchdays. Fans could easily transfer tickets they couldn’t use, helping Truro City FC maximise attendance and collect additional data on supporters.
  • Reduced Costs, Increased Efficiency
    The digital system eliminated the need for paper tickets and reduced staffing requirements, cutting costs on wages and utilities while streamlining operations.
  •  

A New Standard in Ticket Sales

With JustTikit, Truro City FC has set a benchmark for digital innovation in the National League South. Their game-changing ticket sales system has not only improved efficiency but also enhanced the overall fan experience and positioned the club for future growth.

💡 Is your club ready for a game-changing transformation?

Learn more about JustTikit’s solutions and how we can elevate your ticketing experience. Visit our blog to read the full story and more!

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