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Understanding When Fans Buy and Why It Matters

In ticketing, sales data is often viewed through a single lens: how many tickets were sold. But volume alone only tells part of the story. One of the most valuable insights for clubs and venues comes from understanding when fans choose to buy.

Ticketing Is More Than Transactions. It’s About Building Relationships

When most people think about ticketing, they focus on the numbers: how many tickets were sold, how much revenue was generated, and how quickly they sold out. While these figures are important, there’s another side to ticketing that’s just as valuable but often overlooked, its potential to build meaningful relationships with your audience.

Exclusive Q&A with Charlie Roach, Commercial Executive at Notts County FC

Starting at 16 in the ticket office, Charlie Roach has climbed the ranks to play a key role in shaping the club’s commercial future. From fan engagement to hospitality innovation, he shares insights on how partnerships, digital evolution, and fresh ideas are transforming the matchday experience.